Marketing numérique

The art of combining digital marketing and creativity

The art of combining digital marketing and creativity

How to combine digital marketing and creativity? Even if the internet makes it easier to target prospects, the competition remains tough! Consumers are constantly exposed to a multitude of media messages. To hold their attention and convince them to buy your products or services, you have to mark their minds with impactful content that is …

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5 online courses to master digital marketing

5 online courses to master digital marketing

Digital Marketing and Innovation: Bachelor of Science with EDHEC Business School This training aims to master the fundamentals of business and the techniques necessary to develop and manage marketing strategies. The course allows you to understand the impact of digital on the strategy of an organization, learn to manage and measure web marketing actions, animate …

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LinkedIn Launches Content and Ad Creation Marketing Certification

LinkedIn Launches Content and Ad Creation Marketing Certification

LinkedIn offers free courses to create and maintain organic and paid content. Share the article Heloise Famie-Galtier / Published on June 21, 2022 at 10:47 a.m. LinkedIn offers three courses related to content and ad creation. © Natee Meepian – stock.adobe.com Short and free training courses for the creation of content and …

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Morgane Lopes, digital marketing director at Printemps: “Web3 is a great opportunity for brands to arouse wonder.  »

Morgane Lopes, digital marketing director at Printemps: “Web3 is a great opportunity for brands to arouse wonder. »

Le Printemps has just announced that it is setting foot in the metaverse. The Parisian brand operating department stores – the most emblematic of which is located on Boulevard Haussmann – is opening its virtual 3D shop offering immersive experiences and featuring products in a dreamlike universe. In charge of managing the project, Morgane Lopes …

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Publicité digitale

40% of digital inventory already cookie-free

Podcast: Play in new window | Download (Duration: 25:09 — 12.9MB) Subscribe: Apple Podcasts | Google Podcasts | Spotify | Android | blurry | Email | With the announced removal of third-party cookies, the online advertising industry is grappling with unpredictability. This uncertainty is the result of a combination of legal, technical and even political …

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Marketing and advertising: the data battle, Marketing and advertising?: the data battle

Marketing and advertising: the data battle, Marketing and advertising?: the data battle

A dynamism to take advantage of “ Tell him with perfume: – 25% perfumes and care until February 13 in store or on…”, “three days to crack, – 20% supplement­“Psst… We miss you”, “Buy your jersey before stocks run out! » Brands are redoubling their inventiveness, resources and channels to tickle curiosity, create desire and …

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testGrowpp

HubSpot’s premier event for marketing, sales, and customer service managers

See you on June 27 for the return of the flagship event for digital marketing, sales, and customer service with HubSpot. Share the article Fabian Ropars / Published on June 14, 2022 at 9:46 a.m. / Don’t miss HubSpot Grow London on June 27! © HubSpot Each year, HubSpot organizes a very …

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SEO & Content leaders reveal (for free) their best SEO & Content tactics

SEO Square is back for a 4e edition the March 22 and 23, 2022 ! This 100% online and free event brings together more than 4,000 Search Marketing professionals. As with every edition, Semji surrounds itself with leading partners in the SEO & Content sector (Semrush, Oncrawl, Contentsquare and Hubspot) as well as the best …

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marketing-automation-etapes

6 key steps to running an effective campaign

1. Define your marketing objectives Upstream of a marketing automation campaign, it is essential to define so-called “SMART” objectives: specific, measurable, achievable, realistic and defined over time. These expectations must be common to sales and marketing teams. The alliance between these two poles is essential to improve productivity and to generate quality leads. This first …

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