Marketing salaries in France

Marketing salaries in France


The marketing and digital marketing sector is one of the professions that offer many job opportunities at the moment. And some activities in this field are very well paid, especially for specialized profiles.

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Indeed, this sector has been relatively spared by the health crisis. On the contrary, it has contributed to the growth of marketing activities, and at the same time to the dynamics of wages.

Profiles combining technical and commercial skills are preferred

According to a recent study on the evolution of remuneration in France, some jobs in the marketing sector are benefiting from a salary increase this year. This increase concerns in particular profiles combining technical and commercial skills as well as experts in digital marketing.

This list includes, among others:

– the sales engineer;

– the business developer;

– the UX designer;

– the chief digital officer;

– the brand content manager;

– etc.

However, this does not mean that the other professions in the sector are outdone. Moreover, some marketing experts are among the highest paid professionals in France. These are the Brand Manager, Customer Relationship Manager, Marketing Product Manager and Marketing Assistant.

How Much Do Marketing Experts Earn?

– The brand manager

A brand manager, also known as a brand manager, is one who is in charge of promoting a product or service.

To do this, he must put in place a brand development strategy and design marketing action plans.

A beginner profile earns around 3,500 euros gross monthly. On the other hand, a senior profile with ten years of experience earns an average of 4,500 euros per month.

– Director of customer relations

Responsible for monitoring the customer portfolio, the customer relationship manager’s main mission is to satisfy the demands and expectations of customers (individuals and professionals). In addition to this, he is responsible for proposing to them the new offers of the company.

Anyone starting out in this position receives an average gross monthly salary of 4,150 euros. The most experienced profiles can earn up to 6,500 euros.

– Marketing product manager

In charge of monitoring the life cycle of a product, from its design to its marketing, the marketing product manager anticipates the needs of customers based on market research reports.

But his role does not stop there, he must also establish a communication plan to promote sales and adjust this plan according to the results obtained.

Young graduates receive a gross monthly salary of 2,500 to 3,000 euros. The gross monthly salary can be between 4,000 and 4,500 euros for seasoned professionals.

– The marketing assistant

The marketing assistant participates in all communication and marketing operations in the company: the organization of events and travel for team members, the drafting of product catalogs, the regular monitoring of production, orders and deliveries, carrying out market studies and monitoring analyses, etc.

The gross monthly salary of an assistant starting out in his career varies between 1,600 and 2,900 euros.

For experienced profiles, this is between 2,500 and 3,500 euros gross per month, depending on the size of the company.

Wage portage marketing professions

Some marketing professionals choose to work as independent consultants. In this case, wage portage can prove to be an interesting option, because this status makes it possible to preserve one’s autonomy and to benefit from the advantages of traditional employment (CDI or CDD contract, monthly salaries, unemployment benefits, paid leave, pensions, mutual insurance. ..).

The amount of the monthly salary of a ported consultant varies according to different parameters: turnover achieved, management fees collected by the porting company and professional fees. His net remuneration constitutes approximately 50% of the fees invoiced to clients according to this wage portage simulation tool.

In detail, management fees, social contributions and company mutual insurance are deducted from his gross salary. On the other hand, the operating costs declared can be paid back to it within the limit of 30%.

Note that the umbrella company is required to pay him his monthly salary even if the customers have not yet paid the bills.

In this case, the amount of the salary is calculated on the basis of the minimum hourly rate mentioned in his employment contract, and in proportion to the hours worked.

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