Digital is an exciting sector and you will not regret it if you decide to become a freelancer in digital marketing. In a previous article, we saw the right questions to ask yourself and what to expect. Now it’s time to take it step by step…
In this article, you will learn several steps:
- Develop your skills
- Choose an ideal client
- Follow Blogs
- Create your website
- Build a customer base
- Determine your rate
Develop your skills
While having a degree can be helpful, it’s not necessary to break into digital marketing. Initiative and experience are the most important things for success. This sector of activity is constantly and very rapidly evolving. Even if digital isn’t necessarily your specialty, make sure you keep up to date with trends and know which skills are in high demand.
This training “Developing your activity with web marketing” for example allows you to train in web professions and create an effective digital strategy.
Choose an ideal client
What types of clients and/or industries are you happiest working with? You can choose to focus only on non-profit organizations for example. Or you can focus on a specific industry such as software, retail, e-commerce, finance, etc. It’s up to you to find the ideal client.
Practices change regularly in this sector. There are always new updates on tools, social networks, trends. Search engines in particular often change the way they rank websites and some advertisements become too familiar to succeed.
Experts in the field address this in two ways:
- They create blogs;
- They follow other professional blogs on their specialty.
Either way, blogs have become spaces to showcase expertise and discuss the latest trends. Reading these blogs regularly can help you stay on top of changes and discover new opportunities.
Create your website
A great way to get started as a digital marketing freelancer is to create a website. Include your blog to host your articles and demonstrate good SEO practices by optimizing your own website.
You can make sure your website has lots of great results to help boost your brand awareness and visibility in the SERPs. A portfolio illustrating your work is invaluable for being taken seriously in this industry.
Build a customer base
At first, the task of networking and finding clients can seem daunting. This is also one of the great challenges of freelancing in digital marketing. Here are some tips for finding potential customers:
Start with people you know. The best way to spread the word about a new freelance business is to start with your current network. You may be able to get work from them directly or they can give you referrals for potential clients.
Go through the platforms: these are online job sites for freelancers. If you don’t have solid experience yet, you can find small clients there to start with and continually increase the level of projects and clients you get. Keep in mind, however, that these sites charge hefty fees and commissions, so use them with caution;
Use Facebook groups : There are many Facebook groups for freelancers. It’s a great place to connect with potential clients and other freelancers to learn about job opportunities.
Use LinkedIn : Social media is a powerful tool for connecting with potential customers and letting people know how you can help businesses. LinkedIn in particular is considered a key player as a professional social network in France. So learn how to use LinkedIn to find new clients.
Try cold emailing or cold pitching to potential clients. It’s one of the most traditional methods freelancers use to find work, but it’s still going strong.
Determine your rate
The next is to estimate your freelancing salary and set your rates. There are different ways to structure your pricing model:
- Per hour ;
- By project;
- Per month ;
- The combination of the three.
Customers will have different needs, and they expect freelancers to have some flexibility when it comes to pricing models (and rates).
Choosing your price is a tricky process, as it can affect your footfall and profitability. There are many factors to consider when setting your price, including:
- Your skill level;
- The complexity of your work;
- The availability of competition;
- The nature of your clientele.
Research competitors who use similar channels to yours and find out their prices. As a beginner, you can start low to build your reputation and customer base.
But don’t underestimate yourself or your work when contacting potential clients, just make sure you’re not as rigid as a rock when it comes to negotiations, especially in the beginning.
You’re a little lost ? Here is an article that will allow you to understand the prices of web freelancers.
Becoming a freelancer in the digital marketing industry is a great experience. Digital marketers can choose which tasks to perform and it is a job you will never get bored of.
On the other hand, it’s not a job for everyone. To work as a freelancer, you need to be motivated and have a lot of self-confidence. If after reading this article you are more excited than ever to become a digital marketing freelancer, now is a good time. Get started!