Digital is one of the most dynamic sectors in terms of recruitment. And for good reason, the internet has totally revolutionized our lives as well as business activities.
There are thus a large number of jobs in digital and digital. These functions require flexibility, but also the desire to make a contribution to economic and cultural development.
In addition, some digital professions are oriented towards marketing while others are more focused on communication. There is also a category focused on business data. Either way, they all meet today’s requirements.
So what are the 11 professions of the future in the digital world ?
One of the jobs of the future in digital technology is also that of cybersecurity expert. This engineer’s role is toensure data protection against hackers and intervenes in companies with a computer system.
It must be said that with the development of new technologies, computer security has become a real challenge for most companies. We are thus witnessing the acts of “Anonymous” which is an activist movement with the ability to hack government sites. Which shows the fragility of current IT systems. Faced with the explosion of cybercrime, companies are very often looking for an IT specialist.
In the computer security sector, it is clear that supply is greater than demand. And for good reason, cybersecurity is a relatively recent profession. In 2019, there were approximately 25,000 employees in this area.
Most jobs are concentrated around Paris, given the plurality of large companies in this area. As a cybersecurity expert, your mission will therefore be to protect the data and the reliability of the company’s computer system. To do this, various actions will have to be implemented:
- carrying out an information system diagnosis,
- provision of protection solutions to strengthen data security,
- implementation of security processes,
- guarantee of the durability of security systems,
- updating security systems according to the latest technologies and new threats.
As you will have understood, this job requires in-depth knowledge as well as a certain know-how. It is in this context that the cybersecurity training which allows you to become a real IT specialist. It allows you to have all the knowledge and skills necessary to be able to ensuring corporate data security.
The digital project manager
The digital project manager is the one who is responsible for carrying out digital projects. It can be the design of sites, mobile applications, software, etc. He is responsible for planning and ensures the performance of the results. In order to best accomplish his missions, he works in close collaboration with developers, web marketers and designers.
At the same time, he will have to establish a communication strategy on the web. To achieve this, he defines the editorial needs of clients as well as a digital communication policy. He will thus organize, animate and manage content relayed on the various digital media. Likewise, it performs a analysis of circulation statistics and use of content.
If you want to become a digital project manager, you will need to be creative and have a developed sense of management and advice. Versatility is also an essential quality.
He is also called writer-designer and his mission is to produce advertising content. With the success of e-commerce these days, copywriters are increasingly in demand by companies and entrepreneurs, particularly in terms of copywriting.
More concretely, the copywriter must highlight a company, a brand, a product or a service, through its content. In order to achieve this, it is imperative that he has a perfect knowledge of the language used, the field of web writing, the Internet and computer tools.
Likewise, he must have digital marketing skills and have the ability to identify customer needs.
The growth hacker
Growth hacking refers to the methods used to ensure the growth of a company. The role of an expert growth hacker will thus be to participate in the development of the latter by focusing its actions on digital.
He will thus be able to do natural referencing, use programming for theautomation of certain tasks (sending emails, collecting data, etc.). Likewise, he will have to produce online advertisements and work on the e-reputation and the visibility of the brand or products.
The job of community manager is one of the professions of the future in the digital world. As a specialist, you will be responsible for ensuring the presence of a company or brand on social networks. Your objectives will include the management and federation of a community of Internet users. This will require the production of quality content on various social, media and digital media.
In addition, the community manager monitors the company’s reputation on the Internet (e-reputation) and serves as a moderator in the various discussion channels. To achieve his goals, it is important that he is ultra connected to all social networks and that he shows imagination. He must also be a good communicator and master writing techniques.
Chief Data Officer
Also called data director in French, the CDO operates in the big data sector. These are the data that can be exploited in order to obtain strategic information and intelligence. More and more companies are using it foroptimization of their activities and their performance.
The chief data officer’s mission is to collect and analyze data to bring out the most important information. These will then be exploited by the company. To accomplish his mission, he must understand the operation and theuse of analytical tools, databases, mathematics and statistics. It is also essential that he has all the information about the company where he works.
This is the professional responsible for understanding and implementing the strategy for optimizing the user experience (UX Design). The latter does not only concern the notion of usability and ergonomics. It also extends to the emotion that an Internet user may feel when using a product or browsing a site.
Web-focused, the UX Designer works for improve the user experience of a website. He will thus focus on different aspects, namely the interface, the technical aspect, the functionalities, the content, etc. The objective is to ensure user satisfaction and make them want to come back to visit the website.
The UX Designer should have an excellent level of creativityan analytical capacity as well as skills in multimedia, programming, CMS… He must be able to understand and interpret the expectations of users.
The traffic manager
In the world of media and advertising, the traffic manager is responsible for setting up advertising campaigns for advertisers on the web. He chooses the right supports and also performs campaign monitoring.
This professional must be rigorous, master all that is numbers and mathematics and know the levers of communication. He must also have a sense of listening and organization and be available.
The web developer
This expert is responsible for developing a whole range of technical features of a website or an application. It offers tailor-made solutions or adapts existing solutions. It is therefore an autonomous expert who is at the center of web constructions.
The web designer
This job is halfway between computer science and graphic design and essentially revolves around web creation. The web designer takes care of the design of thegraphic aspect of a website : animations, illustrations, typography…
For this purpose, it defines the location of the images, the font size, the colors, etc. It also creates pictograms to facilitate reading and navigation in the site.
Depending on the situation, he can also draw up a graphic charter. It is important for the web designer to know the rules relating to ergonomics in order to attract the attention of visitors. In parallel, he will have to master software such as Photoshop, Flash, Fireworks, Image Reda.
The CRM consultant is an expert responsible for providing advice to companies on the implementation and follow-up of customer relations centers. Since the CRM employees are already in place, his role will be to assist them so that they can first define their needs. Thereafter, he will make a selection of suitable software before offering training on their use.
In addition, he drafts the specifications and coordinates training plans and follow-up actions. He also issues calls for tenders to suppliers and analyzes the results obtained with a view to optimization.
The digital professions are constantly changing, accompanied by strong demand at the corporate level. They are also distinguished by attractive salaries based on experience. However, it is mandatory to follow a dedicated training in order to be able to exercise one of them.