A change of mind about NFTs
Kanye West seems to have changed his mind about Web3 and non-fungible tokens (NFTs). Last January, the rapper, producer and fashion designer shared an image on Instagram a handwritten note written on white paper: ” Don’t ask me to do a fucking NFT “. Before adding at the bottom of the page: ask me later “.
Despite this mood swing, he now seems to have changed his mind if we stick to trademark applications filed with the United States Patent and Trademark Office.
In effect, Kanye West’s Mascotte Holdings filed 17 trademark applications with the American authorities on May 27. Among these brands, some mention the terms “non-fungible assets”, in reference to NFTs, and “metaverse experiences”.
One of the requests relates to the possibility of ” provide an online marketplace for buyers of collectibles, coins, tokens, and crypto and digital assets “.
The American trademark lawyer Josh Gerben, founder of Gerben Intellectual Property who filed over 7,000 trademarks on behalf of his clients, discovered the filings and tweeted about them:
Kanye West has filed 17 new trademark applications around his YEEZUS name.
—Josh Gerben (@JoshGerben) June 1, 2022
As the lawyer points out, all requests are for use of the YEEZUS trademarkwhich was the name of the rapper’s 2013 album as well as the name of one of his tours.
Is Kanye West preparing his own crypto and NFT exchange platform named Yeezus? We will know soon.
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Trademark applications still very vague
While this may spark curiosity among many of the rapper’s and crypto fans, it’s not yet clear what the purpose behind these trademark filings is. Unfortunately, requests contain only very brief descriptions potential product offerings and do not provide details about types of NFTs that Kanye West could sue or on the type of metaverse experiences that he could offer.
Applications also cover a wide range of potential products outside of the crypto spaceincluding clothing, video games, retail stores, amusement parks, cosmetics, and more.
American rappers are interested in Web3
If Kanye West wants to join the Web3 domain with NFTs and the metaverse, it’s surely because other top American rappers have already taken an interest in it.
Snoop Doggfor example, published numerous NFTs and collaborated with The Sandbox, a metaverse based on the Ethereum blockchain. He also wants to do from the famous American label Death Row founded by Dr Drethe 1st label for NFTs and the metaverse.
Snoop Dogg also claims to be the pseudonym of Cozomo de’ Medici, a high-value NFT collector.
Last January, the famous rapper Eminem bought an NFT from the Bored Ape Yacht Club (BAYC) collection for the sum of 450,000 dollars.
Nas is another American rapper who quickly became interested in this universe: he was an early Coinbase investor and released musical NFTs via the Royal platform.
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