The technology has experienced rapid growth and evolution. We are seeing innovations that were previously unimaginable. One such innovation for many people includes the Metaverse, a future iteration of the internet that is rife with opportunities for brands and marketers…
The Metaverse, which means “beyond the universe”, is a future iteration of the Internet, consisting ofpersistent, shared 3D virtual spaces. Originally envisioned as a form of decentralized open internet, the metaverse – first invented in Neal Stephenson’s 1991 novel Snow Crash – allows users, as digital avatars, to move and interact across digital worlds, and to use or trade digital items across multiple platforms.
Theoretically, it is composed of several interoperable virtual worlds, which will allow people to easily teleport from one experience to another, and facilitate everything from social interactions to entertainment, shopping and work.
So imagine your avatar walking into a digital wine store and talking to an avatar wine expert to get some questions answered. You order the wine and have it delivered to your physical address. Welcome to the metaverse, the intersection of our digital and physical realities.
Meta thus tries to recreate a version of the Internet where theUsers can interact, work, socialize, play video games, watch TV, virtually anything digital, in a virtual world. From virtual reality to augmented reality to smart glasses, the Metaverse will harness every ounce of immersive infrastructure and make it accessible across all of its platforms in a universe where people feel closer, regardless of their distance.
Brands like Warner Bros, Hyundai and Gucci for example have built their own virtual worlds. For their part, Sephora, Nike and HBO have looked into augmented reality and virtual reality experiences. Yet, it’s still difficult for many brands to know what they can do right now to get started and introduce the metaverse into their marketing strategy.
How to grow your brand with the metaverse?
Jumping on the Meta bandwagon early will help your brand learn and grow alongside the community. This means you won’t be left behind when new developments are introduced. Keep in mind the importance of having Millennials and Gen Z as your target market.
Here are some helpful tips for brand growth:
- Invest in immersive learning and training to upskill your staff.
- Don’t get left behind. Never stop experimenting and stay up to date with the metaverse.
- Create experiences that match real-life experiences.
- Offer assets and items as rewards. Just like in video games, collectibles will be available in the metaverse.
- Offer virtual advertising where users can experience your ads and message as if they were part of it.
- Engage with the community, but don’t harass it;
- Make sure your ads are relevant to her.
The Metaverse is considered by many to be the successor to the Internet as we know it today: a digital twin of our world, encountered in both augmented and virtual interconnected realities as a persistent and synchronous experience. The Metaverse signals a shift beyond traditional display advertising towards creating brand experiences that are more engaging and exciting, and less invasive than ads as we see them today.