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Dates, duration, health instructions… All about the 2022 summer sales

The 2022 summer sales are starting soon. (©HM/Lille news/Illustration)

Like every year, the summer sales are back. And it’s coming soon from June 22, 2022.

After two special years due to the health crisis, this year should mark a return to normal. Or almost, while the inflationary context is hurting the portfolio of the French. Here’s what you need to know.

When are the 2022 summer sales?

The summer sales will take place this year for the vast majority of metropolitan departments from Wednesday June 22 at 8 a.m. to Tuesday July 19, 2022 inclusiveas indicated on the official website.

With the exception of the following departments, where they will be held on different dates:

  • Alpes-Maritimes: from July 6 to August 2, 2022
  • Pyrénées-Orientales: from July 6 to August 2
  • Corsica (2A and 2B): from July 13 to August 9, 2022.

Exception also in certain overseas departments, where they apply to specific dates:

  • Guadeloupe: from September 24 to October 21, 2022
  • Martinique: October 6 to November 2
  • Guyana: October 6 to November 2
  • Meeting: September 3 to September 30
  • Saint-Pierre-et-Miquelon: from July 20 to August 10
  • Saint-Barthélemy: from October 8 to November 4
  • Saint-Martin: from October 8 to November 4.

Since January 1, 2020, in accordance with the decree of May 27, 2019 and the Pacte law, balances must therefore last four weekscompared to six previously.

On the internet, the dates of the summer sales will be similar to those of physical stores.

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What are the merchants’ obligations?

Merchants must commit to respecting certain rules governing sales, as recalled by the Ministry of the Economy:

  • They must clearly display the reductions applied in relation to “a real reference price” and clearly identify the products on sale from those not on sale.
  • They are prohibited from increasing the price of a product before the sales period to distort the promotional offer.
  • They must be able to justify the reference prices of sale products.
  • They have the obligation to apply the discounts indicated in the window.
  • They do not have the right to supply specially for the sales and the products on sale must have been put on sale in the store before the sales, paid for at least one month.
  • Apart from the dates of summer and winter sales, the term sales cannot be used for other commercial operations. Promotions, private sales, liquidation, destocking, can complement sales periods throughout the year.

Can I get a refund for a sale product?

“The items on sale benefit from the same guarantees as the others”, specifies the Ministry of the Economy. Thus, in the event of a “non-apparent manufacturing defect”, they must be reimbursed. On the other hand, “if the item no longer suits the customer or is not the right size”, the merchant has no obligation to take it back.

On the internet, the customer who bought the product online can return it “within 14 days of delivery”, whether it is on sale or not.

No specific health instructions this time

These summer sales will be particularly marked by the absence of health protocols, which have been abolished in shops since March 2022.

Businesses can still continue to offer hydroalcoholic gel to their customers, who can also personally choose to wear a mask.

It remains to be seen whether customers will be there and will consume particularly during this period, when inflation has risen by 5.2% over one year, according to the latest INSEE report of May 31, 2022.

No postponement of summer sales

Is June 22 too early for the summer sales? This was in any case what the Confederation of SMEs (CPME) estimated last February. The CPME had asked the Minister of the Economy Bruno Le Maire for a postponement of the start of the summer sales on the grounds that June 22 is a “clearly premature date”.

“Proposing to traders to sell summer products at reduced margins so early in the season would be nonsense,” wrote the CPME in a press release, asking for a postponement to June 29, 2022.

A request rejected last April by the Minister of the Economy, on the grounds that the previous postponements had been made due to the health crisis, to preserve the economy of the sector. From now on, “as soon as there are no longer any health reasons leading to administrative restrictions weighing on the opening of businesses”, a postponement of the date is no longer justified, estimates the minister in a letter.

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