Train as a webmarketing manager to create an effective digital strategy

How to create a digital strategy that stands out from the competition?

The digital marketing manager’s mission is to design and monitor the marketing strategy, and sometimes also the communication of a company, by creating original and effective campaigns. Its role is all the more strategic as it affects many areas of this sector. ” He will work on all marketing levers, whether free or paid referencing, emailing, affiliation, etc., in order to acquire new customers, retain them and generate turnover for its organization “, explains Gwendoline Quillerou, educational manager of the digital marketing expert course at Digital School of Paris. By mastering these different levers, the webmarketing manager will have all the keys to develop the digital strategy of his brand.

The 5 tips to follow to design an effective web marketing strategy

Many factors must be taken into account to implement an effective digital strategy. Gwendoline Quillerou deciphers the best practices to adopt to successfully stand out from the competition:

  1. Know your client and their values to differentiate itself from other brands by promoting its own based on its strengths,
  2. Analyze the market by carrying out a competitive audit, which will allow you to identify the other players in your sector of activity and find the best way to position yourself,
  3. Identify the users of the product or service to be sold, by working on personas in order to master all the specificities of your target,
  4. Understand the expectations of your future users to offer them the best possible user experience and meet their needs, by analyzing in particular their motivations, their habits, but also more generally their web browsing,
  5. Stay open and on the lookout of everything that is done in terms of graphics and development, to be able to adapt and personalize your digital marketing strategy.

The importance of carrying out regular marketing and web monitoring

The pedagogical manager also recommends carrying out a regular watch. This is about ” know the new trends on its core business, but also on the web in general “. This monitoring will allow you to find inspiration to create effective marketing campaigns. His advice: follow sites or blogs specializing in digital marketing, expert accounts on social networks, but also subscribe to newsletters to stay up to date with the latest news and technological developments.

Versatility, team management and digital marketing tools to master

To design a global digital strategy, it is essential to have soft skills such as curiosity, open-mindedness, or the ability to manage and pilot several missions simultaneously. ” The digital marketing manager must be versatile to carry out the projects entrusted to him, especially if he evolves within a small structure where he will have to get his hands dirty. Team management is also an essential human quality to exercise this profession. » Specific modules are provided by Digital School of Paris to enable you to acquire these skills over the long term. ” During the training, our students put their knowledge into practice during group work. They will learn to collaborate and delegate certain tasks to their colleagues. “, emphasizes Gwendoline Quillerou.

Advanced knowledge of the different levers and tools of digital marketing is necessary if you want to pursue a career in this sector. The school’s pedagogical manager recommends being familiar with Google Ads, Analytics or Trends tools ” because they are very important for referencing and for monitoring the performance of the actions implemented “. In terms of graphics, the Adobe suite or Canva, to create visuals that will illustrate your campaigns, are essential for this position. Finally, the digital marketing manager must also know how to use CRMs, CMSs and have good knowledge of HTML. ” Without these notions of web development, you will not be able to practice or optimize SEO effectively.. »

Training to quickly become operational on the labor market

Master’s student in digital marketing at the Digital School of Paris and endowed with a creative spirit, Yaëlle Assaraf chose to follow this professional path to convey the message of brands, address their audience, and thus build an increasingly digital community. ” The training that I follow is focused on practice and helps me understand the tools necessary for the web, design and communication professions, but also to develop managerial skills for the realization of team projects. Thanks to this knowledge, I am operational, versatile and autonomous in business, where my missions combine both editorial design, social media management and community management.. »

Several modules related to webmarketing actions (SEO, SEA, emailing, CRM, etc.) and the creation of digital strategy, which students will need during their professional experience, are offered within this course. ” The trainers, who are professionals, bring their expertise and advice, which is very enriching for all learners. “, continues Gwendoline Quillerou. An observation shared by Yaëlle Assaraf, who also emphasizes the articulation of the training: ” intense weeks are dedicated to a discipline, with a time for the theoretical part, then another time for the application on a concrete team project. This organization is particularly adapted to the rhythm of alternation, because it allows us to concentrate our efforts during our week at school without diluting the learning “.

Discover the program and register for the Digital School of Paris training

Presentation of Digital School of Paris

Digital School of Paris trains in all web professions. The first 2 years of bachelor will provide you with the skills expected to evolve in the different digital sectors. You can then continue your journey towards a bachelor’s degree MBA I (bac+4 level) design and digital marketing project manager, or digital developer consultant. To complete your training, several specializations are available to you in MBA II (bac+5 level) according to your appetite: master’s degree in digital marketing, digital architect, digital UX / UI or digital human resources. The advantage of the school: an apprenticeship that combines theoretical teaching to acquire the fundamentals and practical application in business, with digital courses in work-study accessible from the 3rd year of the bachelor’s degree.

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