How to optimize the SMO of a company?

The digital revolution has had a significant impact on any business, regardless of its size. Many digital channels are developing over the days to facilitate a digital presence for different brands.

In fact, belonging to a social network has become an essential means of communicate on the web. So, if you want to gain a strong following on the web through social media channels, read this article to find out how to do it.

Define a strategy

Among the many companies present on social networks, many make the same mistake. That of not defining an action strategy based on the operating principles of the network.

What they don’t know is that this lack of strategy is a real obstacle to acquiring the desired notoriety. Thus, any company aiming to earn a good reputation via social networks must imperatively develop an action plan. We are talking about e-reputation.

How to define a social media strategy

The first step in this process is the goals definition, which are the first answers to the questions previously asked. His questions should help to know exactly what the company is entitled to expect from social networks.

Once the answers have been found and formulated as objectives, it becomes easy to put in place the means to achieve them. In order to optimize the results of this strategy, it is advisable to entrust the task to a specialist in digital communication.

The role of the community manager

With the digital revolution, the profession of community manager is becoming more democratic, and the need for this specialist is felt more and more. If for companies, the SMO has become an effective way of developing a brand, the use of the community manager also becomes inevitable.

Indeed, the use of this professional allows a brand to benefit from many advantages resulting from this approach. Concretely, the community manager must analyze the results, in order to develop better action plans. The professional will also work on publication of quality content which are intended to generate interactions with Internet users.

The role of the community manager

Rather than being present on all social networks, he will simply choose those with high added value. Resources (external and internal) will then be put in place to work more on the Social Media Optimization (SMO) strategy of the brand.

Know how to use hashtags

Any professional of digital communication is aware of the vital role that keywords play in acquiring digital visibility. In any publication, it is therefore important to highlight the key words so that the message is carried to a large audience.

By choosing the hashtags, it is necessary to ensure that they are in agreement on the one hand with the message that the brand wants to convey. On the other hand, it is imperative that they relate to the points of interest of Internet users, that is to say their current needs. It should therefore be remembered that the choice of the keyword is not insignificant. Because when it is well chosen, the published content can appear on many news feeds.

Find the best social network for the brand

Of course there is several social networks, but not all are suitable for your activities. In order to develop a digital presence through this channel, it is therefore essential to find the social media that suits you.

Find the best social network for the brand


For commercial companies, Facebook appears to be a better option to make their products better known. On the platform, the consumer can easily get in touch with the merchant company. This makes it possible to develop customer-seller relations and make the brand better known.


On the other hand, Instagram is the ideal channel for fashion publications, and any creative artwork like photography, decoration, etc. Indeed, on this platform, communication is much more focused on visual content, rather than text content. For those involved in these fields of activity, it is essential to work on the images of their products.


LinkedIn is the go-to portal for professionals of the industry, because it is the ideal place to carry out “social selling”. To stand out on LinkedIn, you have to create a page and frequently publish news to an audience made up mainly of professionals. Very practical for the management of human resources, this social network is excellent for making your expertise better known to your peers.


YouTube, Snap and TikTok

If you work in media or entertainment, YouTube is the place to build a presence. It is the platform par excellence for any publication of video content. And finally, for those who target a community of young people, there are two large and very popular social networks. These are the social network TikTok and Snapchat.

Working on your social media profile

Because a company’s account is its showcase on the web, it is essential that it carries the values ​​of the brand. To do this, you will have to think carefully about the logo that will serve as a profile photo on the company’s social account.

It is also advisable to choose the brand name as the user name, in order to facilitate searches. And a short biographical content to present the company would not be too much.

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