The advent of digital has completely changed the world of commerce. For companies, and in particular those operating in the luxury sector, new tools and technological solutions are transforming customer relations, the experience offered and the management of brand image. On Wednesday May 11, 2022 at 12:30 p.m., EFAP, the School of New Communication Professions, invites you to an online information meeting. You will discover that digital skills are more essential than ever to evolve in this selective sector.
Marketing and communication, central elements in the field of Luxury
The luxury sector has long been described as a digital laggard. For brands, the health crisis has been an opportunity to accelerate this transformation. Houses like Cartier and Montblanc, for example, have launched into e-commerce. For its part, Dior preferred to collaborate with a start-up to arm itself with augmented reality features. These innovations must make it possible to meet the needs of their reduced clientele. The objective of the strategies put in place is therefore not to sell an item, but an experience in its own right. The latter must be constantly enriched.
For this, luxury houses are well aware that communication and marketing play a major role. They therefore wish to surround themselves with employees who master both disciplines, capable of supporting them in their digital transformation while maintaining a “customer centric” approach. During the presentation of the EFAP and Hub Institute training, you will be able to learn more about the importance of digital skills to make a name for yourself in this field.
Here are the highlights of the webinar to be held on Wednesday, May 11:
- Understand how Covid-19 has shifted the entire sector into the Next Economy;
- Identify the essential business skills in Marketing/Com for luxury companies;
- How to develop the essential soft skills in this sector;
- Understand the importance of Personal Branding in the pursuit of your professional project.
Develop digital skills
To address all of these topics, two experts will speak during this webconference: Vincent Montet, Founder-Director of the DMB MBAs and Vice-President of the Association de l’Économie Numérique (ACSEL) and Marta Marcheva, co-Director of the Luxury MBA DMB and Director of Luxury Communication MBA at EFAP.
The two speakers will give you in detail the program of the Specialized MBA Digital Marketing, Business – Luxury, a leading MBA in the field of digital transformation. If you are interested, it is possible to register for the next school year scheduled for October 2022.
As you will discover during this webinar, this MBA allows you to acquire advanced knowledge in digital project management, in digital marketing and communication as well as in data. You will be able to ask all your questions on these themes and on the training during this event.
This webconference is an opportunity to learn about the essential skills to become a player in the digital transformation of the luxury sector. The speakers will explain to you the role that the EFAP MBA can play in the rest of your career, whether you are a student or a professional. To learn more about how to boost your employability, don’t forget to subscribe.