What is digital marketing?

What is digital marketing?

Digital marketing is a emerging sector. With the fast growing Internet, it is important today to have a digital presence for a company in order to To take advantage of.

It is practically no longer possible to operate without a minimum of digital presence, as the internet is part of everyday life. So here is a short article on what is the Digital Marketing and how it works in general terms.

The objectives of digital marketing

Many companies have adapted and offer their services online. Whether it is the sale of products or services and therefore they must be visible.

The main objective of digital marketing techniques is to Generate “leads” through qualified traffic usually to your website. Leads are actually potential customers that you managed to bring in your sales funnel to turn them into customers.

Then there is the spirit of online community and reputation. For brands, creating enthusiasm around their products and having a good e-reputation is essential. This can help build brand awareness and build customer loyalty.

There are many methods to optimize your digital marketing strategy. Some are paid as advertising and others are free but expensive in time and skills. To put it simply, we are going to talk about the most common methods and in a simple way in order to guide you on the techniques available.

Content Marketing

More commonly called content marketing, this technique aims to offer content to your audience in order to attract them to your sales funnel. Whether it’s blog posts, photos, videos or live communications with your audience, the goal is to interest them or respond to them.

If your audience is looking for information on how to diet, it is a good idea to offer an article on your blog in order to show your expertise in the field and promote your products at the same time.

For brands of visual products like watches or fashion, photos and videos are excellent content to highlight to show the visual aspect of your products.

Search Engine Marketing

The objective is to position your website at the top of the results on the search engines like Google. Whether with natural referencing called SEO or paid referencing called SEAthe higher your site, the better.

As you may have guessed, this will increase traffic on your site and therefore the leads generated and forward sales.

However, SEO is relatively long to set up and requires very specific expertise. Discover 4 tips to improve natural referencing.

SEA, on the other hand, is similar to advertising in a different form and therefore requires precise and well-targeted campaign management.

Social networks

Real forum of 21th century, social networks provide companies with a direct access to semi-private living of their customers and therefore a opportunity to contact them off the beaten track.

A real digital marketing hub, you can achieve a strong e-reputation and customer loyalty like never before, but beware of missteps!

Social networks are therefore a godsend for people and companies wishing to set up digital marketing based on contact and communication.


As its name suggests, emailing will aim to make the promotion of your content and products through campaigns automated emails.

For an effective Emailing strategy, it is important to be able to collect email addresses in order to increase your list of potential customers to target.

You can also make special promotions on your products for loyal customers and offer unique events.

Like all marketing, you have to know how to measure yourself! Bombarding your prospects is not a good solution and on the contrary can even harm you.

To finish

There are other forms of digital marketingsuch as the display (advertising images or videos to target or retarget potentially interested Internet users), membership (commission to a partner who brings leads) or the web analysis (analysis of Internet user data to derive optimizations).

Simply put, digital marketing, as complicated and competitive as it is, is a dream for any modern marketer. Opportunities, possibilities and successes await you everywhere online.

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