Why learn digital marketing and its benefits?

Why learn digital marketing and its benefits?

Digital marketing is all about building awareness and promoting a brand using all available digital channels.

Digital marketing is all about building awareness and promoting a brand using all available digital channels. Different channels include web, SEM (which includes SEO and pay-per-click advertising), smartphones, app stores (Google Play, Apple Store), email marketing, online banner ads and social media.

Using digital platforms allows us to understand the audience we are targeting, as well as to improve the marketing of our product or service. Therefore, although we can hire the services of an expert in the matter, it is advisable to know some of its main concepts clearly. Especially if one is looking to move forward with their own business and make a profit.

Benefits of digital marketing

Each of these types of marketing has its advantages. This is not to favor one or the other, but rather to recognize that each can give different results. It all depends on your strategy and approach. Let’s take a look at the benefits of each.

Traditional marketing

  • It has an undeniable power of radiation. The number of people reached by television, radio and the written press is undoubtedly its great potential.
  • She is totally product focused talking about its features and benefits.
  • It is independent of the existence of the internet, we can experience it simply by going to a shopping mall.

Digital Marketing

  • Its reach keeps growing thanks to people’s access to the internet and digital platforms: it keeps expanding.
  • It’s constantly evolving: Google’s homepage is not the same five years ago as it is today, and the display of ads has improved.
  • It focuses on the user of the product or service to be promoted, on knowing the customer, his interests and his needs.
  • The results of their strategies are easy to measure, access to the information collected is unlimited.
  • You can do it yourself without third-party approval by learning how tools like Google Ads or Facebook Ads.

Disadvantages of digital marketing

Although each of them has a lot to offer, it is important to recognize the advantages of each type and consider the disadvantages in order to compare them.

Traditional Marketing

  • It requires a larger investment. This type of marketing comes at a high cost due to the level of accessibility. An example of this is the Super Bowl commercials in the United States, which have figures in the millions of dollars.
  • It is not easy to measure its impact. Once the investment is made, there is no way to measure its impact on the brand, as there is no automatic access to the data that would allow such a study to be carried out.
  • It will almost always depend on the approval of third-party companies that deal with media advertising. It does not only depend on you but also on getting more people to approve of your content.

Digital Marketing

  • If you focus on mass advertising, you may not get the results achieved by digital marketing because digital marketing relies too much on user interaction with digital.
  • It requires the use of digital platforms and access to the internet.

How do they complement each other?

Each type of marketing can reach different types of audiences. If you’re considering using both of these channels, it’s important to know that they complement your strategy.

For example, if you want to instantly increase your business sales, a billboard on your business door will suffice, offering an unmissable discount to passers-by. But if you also do it on your website or through social media, the results will definitely be even better.

If, on the other hand, you don’t offer a product or service that is so widely consumed, digital marketing allows you to get to know the person you want to target and, based on the data you collect such as location and age, to participate in mass advertising to attack this market niche through traditional media.

The importance of each of them today

It’s no secret that the internet has transformed the way we consume information. This is why digital marketing and e-commerce has gained strength and presence in our daily lives.

Television has been replaced by Netflix or Youtube, and radio has given way to Spotify or Deezer. The press has moved to digital versions where each brand has invented its own newsletter.

Traditional marketing will remain important for those whose consumption habits are not so closely tied to online media. You might wonder what kind of people are these people? People who do not have access to the internet, or those who are not interested in interacting with digital media.

Digital marketing will continue to grow as long as digital platforms exist, there is no way of knowing how far, but what is certain is that it will continue to transform to improve user awareness and brand experience.

Conclusion

Marketing strategies can be implemented through offline or online channels, the important thing is to know how to deliver the message that you think will be most useful to people who know your brand.

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