To maximize the profit of your business, you must convert as many leads as possible into customers. To do this, sales teams work hard to turn marketing leads into customers. The mission can sometimes be very complicated and there are many exchanges before arriving at the conversion of a lead. To support the maturity of your leads, you must select the best web marketing channels in order to amplify the visibility of your brand image and develop your business opportunities. Discover the advice of Boost My Mail, an innovative management solution for webmarketing email signatures…
The email signature, an effective webmarketing lever
What is certain is that during the multiple exchanges that your sales representatives and all of your employees have with your customers, your prospects and your partners, emails are sent en masse. On average, an employee sends about 40 emails per day, or a potential visibility of an email signature of 40,000 impressions per month for a company of 50 people. However, the potential of the emails sent by your collaborators is not used effectively to incite your recipients to action. An email represents the opportunity to communicate on the news of your company, to push premium content, and this, in a non-intrusive way by programming personalized email signatures on the emails of your collaborators.
To begin: how to convince a prospect to choose your brand? The answer to this question is quite simple: send them the right content at the right time, and position your brand and your employees – your ambassadors – as experts in your product or service! But how to self-promote your brand in a non-intrusive and highly visible way while controlling your information?
Our advice: during email exchanges between your employees, distribute an email signature with a personalized campaign! Your brand will be both more visible, memorable, and the bearer of new business opportunities.
👉 Add a Banner and Call-to-ButtonsStock
An email signature is highly visible and positions your employee as a true ambassador of your brand. It is made up of the contact details of the issuer, its identity and the logo of the company it represents. To effectively use the email signature, this information alone is not enough. The email signature is an advertising space in its own right. With your email signature, you should encourage your prospect to find out more about your business. To do this, it is necessary to add clickable images (logo, social media icons, etc.) and buttons Call-To-Action to generate interest and engagement. It is also an opportunity to push premium content, the famous “right content at the right time”:
- A white paper or eBook;
- Product or service launches;
- Events, webinars;
- A partnership, etc.
The call to action on your email signatures transforms it into a real webmarketing lever. It’s a effective traffic generator allowing you to close more deals, faster. It is strategically essential for a company to affirm its expertise in order to reveal its strengths in the face of competition. This is the whole point of the proper use of your email signatures: redirect your interlocutor to web pages that will arouse his interest. You thus control your brand image and the development of your business opportunities.
👉 Analyze your KPIs and ROI
Your email signature must become an indicator of marketing and sales efficiency. Your email signature campaigns are part of a clear and thoughtful inbound marketing strategy. It is therefore important to analyze your performance in order to optimize your results. To do this, you must be attentive to the click rate on your communication and in particular on your banners. This can help you define the type of content that piques the interest of your recipients in order to adapt to it. The goal is to understand your target to develop your ROI.
5 examples of email signatures that never fail
We will give you the keys to closing more leads and retaining your customers with 5 infallible email signatures!
1) An email signature in the image of your brand
The email signature must reflect the graphic charter and the editorial line of your company, it reveals the body and the spirit of your brand! Depending on your area of expertise, do not hesitate to be innovative by creating a single sign-on. Don’t try to stick to classic formatting if it doesn’t fit your branding style. A creative design or a quirky photo can set you apart when talking to a prospect.
2) A clean email signature
The simplicity is synonymous with efficiency. A clear and uncluttered email signature with one or two minimum Call-To-Action buttons makes it easy to create traffic by redirecting your recipients to strategic links (website, major social network, etc.).
3) A sophisticated email signature
In some industries, such as luxury, the email signature should reflect the sophistication of your brand. Avoid extravagant typography, offbeat photos, and choose to show the dominant color of your graphic charter. In this context, we advise you to bet on the sobriety. Choose sophisticated Call-To-Action buttons and rework the links of your social networks according to the colors of your graphic charter. The trick is played to seduce even the most demanding customers.
4) A dynamic email signature
Do not be afraid to use bright colors. Your signature will stand out more and your information will then be more visible. However, avoid overdoing it. An overly colorful email signature tends to give your brand a negative and neglected image. So you have to find the happy medium and bring dynamism sparingly.
5) An engaging and inciting email signature
Remember, your signature must optimize the relationship by email and facilitate contact with your recipients. So have fun creating it. Make it aesthetic, in your image and incentive by inserting, for example, a CTA button offering online appointment booking.
To create a professional and engaging email signature and automatically deploy it to all your employees, you don’t need to be a coding expert. Indeed, even if creating a uniform and consistent email signature for all of your employees can quickly become a time-consuming task, we advise you to try the Boost My Mail tool in order to easily generate signatures for all of your employees. intuitively and very quickly. 14 days of trial are offered to try the solution without commitment. It’s up to you: create and generate your own email signature with Boost My Mail to boost the visibility of your brand and your news!
Article written in collaboration with Boost My Mail